Reese Evans of Yes Supply is a successful online entreprenur fueled by her passion to help others find success online. Reese got her start after realizing that she had the power to craft a life she wanted to live and she began interviewing other entrepreneurs on their successes, failures, and what they learned along the way.
She took the success and positive feedback from those interviews and now runs a successful online community, she has created beautiful courses, and she offers coaching. All of that and she managed to make it look easy.
Here's what she has to say...
What made you decide to create an online business?
There are so many different experiences that have gone into my life that have gotten the ball rolling for me to want to do this. A really big thing for me was I was trying to create something that I really wish I had when I was starting out on my entrepreneurial journey.
Years and years ago I was setting up to be a stylist and I was 19 years old and I was like, “That’s what I want to do, I want to be a stylist and that’s what’s going to happen for me.” I remember trying really hard and doing everything I could to make it all happen.
I built my own website and luckily enough I actually started to get clients to my website. That was the first step into this whole internet world. It was like, “People can find you online and you can make something online.”
I was always trying to get to that next step and I was looking for interviews of stylists and entrepreneurs who had done it before and trying to almost reverse engineer their life to figure out how they got into Style or Vogue and how they got to Paris Fashion Week.
There was no good information out there. Most of the interviews were like, “Oh I just fell into this job” or “I was wearing a cool outfit and Anna Wintour asked me to go to Paris Fashion Week.” That’s not believable and for 99% of people, that’s never going to happen.
Years later when I was working at this retail job and I was in a rut and I wasn’t really happy with what I was doing but I didn’t know what to do next I thought about that problem I used to have and I thought, “Hmm, I wonder if there is a way I can solve it.” So that’s where my idea for Yes Supply came. I was doing job hunting and I wasn’t able to have a job so I had an epiphany that if I couldn’t start a job I was going to create it.
I started jotting down all of the things I felt that I was good at or all of the things I wanted to do and how I wanted to spend my day and I came up with the idea for this blog. I didn’t really know where it was going to go from there but it started out with my interviewing entrepreneurs and getting them to share not just the highlights, but people who told them no and the obstacles they had to face.
When did you start to feel successful?
I actually started to feel like I was finding success before I started monetizing. I was working a 9-5 job at this point, I’d gotten out of retail and I had found a 9-5 job I really enjoyed and I was doing Yes Supply on the side.
I was getting emails from people telling me that the interviews that I was putting out inspired them or the blog post I put out on different perspectives and self love and confidence and sharing some of the things I had overcome in my life were inspiring people and people were telling me it was helping them with their depression or anxiety or just helping them feel more confident in their life.
When you get an email from somebody who says Yes Supply changed your life it’s kind of a sign I needed to be doing more of it. Just dedicating 4 hours a day after work wasn’t enough. I really felt like it’s my purpose, what I’m doing, so that’s where I actually started to see success.
Did you have any big obstacles? How did you overcome them?
I think the big obstacle was what I just shared. Yes Supply was growing, I had this amazing community, and I knew I wanted to do it all day every day. But I didn’t know much about online business and I didn’t know how to take what I was doing to help people and start to create an income off of it.
I’m not one of those lucky people whose parents can pay my bills for me so the big struggle was that there are so many avenues you can go through when you decide to monetize your business and it’s hard to find that perfect one that is right for you.
I just created a free five day course and I go through a lot of the different ways you can monetize your business through active or passive income.
I think the big struggle was with online business there are a thousand options so it’s like, “Which one do I choose, which one is right for me, and how do I get it going?”
What did your online course creation process look like?
First of all, it looked like getting rid of distractions. I feel like when you’re creating a course you can’t just throw a bunch of random videos up and hope that people understand. When I create online courses I try to take people on a journey. I try and think about where is this person right now and where do I want them to be by the end of this course or this lesson.
I first started off with the limiting distractions and I actually deleted Instagram off of my phone for like a week. I hope I’m not the only one but if my phone is there I’ll just pick it up and look at the app. And then I’ll put it down and five seconds later I’m subconsciously opening it up again and I’m like, “This can’t happen.” So deleted Instagram, threw my phone in a drawer, and then I used an app called Grub that lets you post from your computer so I was still posting without feeding into all of the distraction.
I asked my community what they needed and a lot of people said they needed to know how to create consistent income in our businesses. Since I have a membership site I know a lot about how you can create one product that makes you money once or you can have a membership site that makes money every single month.
So I started off by serving people and figuring out what they want and then I broke down what I thought were the important thing to cover. Then I designed my slides so I created my script inside my slides using Keynote but Google Apps has Google Slides you can do for free using that. Then I recorded my audio over my slides and then I wanted to have a little bit of an intro to me so after that I recorded my intros.
I think the fact that I recorded my intros after I did the slides and after I had recorded my lessons made it a lot easier because then I knew exactly what my course was going to cover because I already talked about it.
What tips or advice do you have for people getting started?
A million things! But a big part of why I started Yes Supply is because I was surrounded by so many smart, creative, talented women who were capable of literally achieving anything they wanted. Like, “I want to be an artist, I want to do this, I want to be an entrepreneur, I want to do that.” And then when it came time to get started and I was like, “OK, why don’t you do it?” it was like, “I could never do that because I don’t have the education.” or “I don’t have the resources.” or “I don’t have the time.” One thing I learned from my own journey and one thing I’ve learned from interviewing a ton of female entrepreneurs is that for the most part all of these successful people you see on Instagram who seem to have these perfect lives are not that different than you.
They didn’t have a ton of time or a ton of money given to them. Of course there is an exception but for the most part, the ones who make it are the ones who just don’t give up. They only take yes for an answer. So if you’re just starting out and you have this idea in your head but you’re not sure if people are going to accept it or if people are going to like it or if it’s going to work just keep trying.
Always think about what your mission is. Don’t worry so much about the how, just think about the what. Keep focused on what your mission is that you want to accomplish. If you want to empower women, you want to be healthier, you want to help people start a blog. Whatever it is, always think about your mission and the how you do it can be flexible. Maybe you’ll do it through courses, maybe you’ll do it through digital products, maybe you’ll do it through one on one coaching.
Keep track of what’s working for you and what’s not working and don’t be afraid to change. Just because you made a decision in March doesn’t mean you have to stick with it in April. If you tried something out and it doesn’t work just pivot on your strategy a bit until you find that thing that does work and eventually you will.
Do you have any exciting plans for the future?
Yeah! This year I am putting a big, big focus on the collective. We just moved the collective from a platform that was on WordPress to a brand new one that is more organized, easier, faster, more features. I’m just listening to what the girls in the Collective say and the girls in the free Facebook group say that they need and making trainings.
I have Good Morning Beautiful Emails that are daily morning affirmations that women open up to start the day in a positive light instead of starting your day on Instagram taking in everyone else’s life you start your day focusing on your goals and start your day positively. Right now that’s in email format but I’m working on turning that into an app.
If you are looking for a supportive community for new entrepreneurs and creatives to meet new business besties, share ideas, get feedback and support in their new business and even for life in general join Reese's Facebook Group! It's so great to be surrounded by people who 'get' you.
Reese was interviewed as a Change Maker - a featured entrepreneur in Teachable's weekly email newsletter - Make Change Weekly. The Friday roundup features curated content to make money outside of the 9-5. To sign up for Make Change, enter your email below.