If you already have an existing presentation you’ve done in person or found content that performs well, consider repackaging it into a SlideShare presentation.
Inspired by this blog post, we’ve put together this quick-start guide that covers 7 techniques I used to get my SlideShare featured the day after I launched it.
Below that, I found a few of the best decks of all time, where I found some inspiration and that you can use to take your SlideShare marketing strategy to the next level (to get more students and make serious money for your online course)
This presentation (that was featured by SlideShare the second day it was live and got 5,000 views in it’s first week) walks through a few techniques to catch the attention of the audience who use SlideShare to ultimately bring back more people to your own site.
1. 7 Ways to Grow Your Online Course with SlideShare
If you’re just flipping through, here are the 7 main takeaways:
1. Why it makes sense to reposition content you’ve already created on SlideShare
2. How to make your deck tell a story
3. How to choose tags and a keyword research strategy to optimize your deck
4. How to grab your audience’s attention with your deck
5. How to measure traffic back to your site as well as revenue to help refine your content marketing strategy
6. How to get more people who’ve seen your SlideShare to navigate back to your site
7. How to use a content giveaway such as a free course to grow your audience
While these are just a few strategies we’ve learned through creating great decks that bring customers, others have done some incredible work in growing their own audiences on SlideShare (and even brought in millions of views).
Check out these decks below to learn more about how you can really get your deck to work for you.
2. How I got 2.5 Million Views on SlideShare by Nick Demey (Board of Innovation)
Board of Innovation Co-Founder Nick Demey shares the techniques he used to get their SlideShare channel over 2.5 million views. Reaching that many views is a long-term strategy, which requires time, edits and the drive to keep going even if a deck seems to fail.
Here are a few takeaways from the above deck:
- Focus on creating an effective title. Write out 10-15 different options using interesting keywords relating to your topic to create a compelling, clear and informative headline.
- Keep an on-going list of attention-grabbing keywords that you find while reading elsewhere for title inspiration, like “ should know” or “secrets.”
- Use an A/B testing plugin, like Appsumo’s WordPress plugin KingSumo Headlines, to narrow down your titles to the most effective one.
- If you’re not getting the traction you hoped for, try adjusting the title or cover image to make it more catchy or re-write parts of the copy.
- Use your audience’s feedback as a starting point. If you don’t have specific feedback, ask other people outside of your team for input. Getting a new set of eyes to look over the deck may help you target areas for improvement that you didn’t realize.
- Be social to get more views. Embed your deck on your own blog or offer a free download of the PDF version of the presentation, so people can look at it in the future.
- Share your deck on all social channels and always make sure to mention @SlideShare (you could end up as one of the three presentations in the Slide of the Day section at the top of SlideShare’s homepage).
- Add your twitter handle in the title on SlideShare and on the deck cover page to get more mentions when the deck is shared.
- Let your sources know you’re referencing them and try to build a relationship. If they like your content, they might even it to their audience.
3. You Suck at PowerPoint! by Jesse Desjardins
Jesse Desjardins deck has gained over 2M views and focuses on making your presentation look great by avoiding five common design mistakes. The presentation faux pas the deck explains are including too much, non-essential information, not enough visuals, crap quality, visual vomit and lack of preparation.
Some quick takeaways from the deck above:
- When developing a deck, limit the information and stick to one point per slide. Keep your information relevant and clear.
- If you have specific data numbers, keep it simple and design your data in a visually appealing way for your audience to easily understand by breaking it down and making it meaningful.
- Find inspiration by looking at other relevant decks. Borrow the designs that you like best, and remake them to fit your style.
- Stop using the standard, boring font library installed on your computer and start experimenting with new fonts. My favorite free commercial font library is Font Squirrel and if you need some help pairing fonts, check out typegenius.
- Be consistent. Use the same colors, fonts and visual style throughout your deck. Remember it’s a story - both content-wise and visually.
- As Jesse says “White space is a good thing.” The balance between negative space and visual content on the slide is a necessary part of a great looking deck.
- Put in the extra hours to create something awesome. Take the time to plan out your storyline by bulleting out each piece of information, edit it down, and find the perfect visual to accompany each slide. Your presentation will be better and your audience will thank you for it.
4. How to Create SlideShares that Converts @slidecomet by SlideComet
Visual storytelling agency SlideComet created this deck that focuses on user conversion rates. They explain how to engage your audience with your presentation to boost clickbacks to your site, increase social shares and get embeds on other blogs.
A couple of takeaways from the deck above:
Before you design your SlideShare, decide what you want to get out of your deck: audience conversion or engagement. Do you want people to purchase your class, subscribe to your channel, click back to your website OR do you want them to share your deck on social media, post comments or just view it. Having a set goal like the ones above will allow you to track traffic and measure success through tracking links and click-throughs, which allows you to clearly see if your content structure is working.
In our SlideShare deck above, we explain how to create your own src codes, but another great free resource is URL shortener, bitly.com. You can create custom links and track clicks.
Stand out! Have a wow factor.
To do so, try changing your language to something more exciting.
Create instant gratification by including resources and tricks they can use right away, like links to blog posts and resources, process tutorials or free templates.
Provide actionable and compelling content that makes your audience use your information immediately, and be inspired to share with their network.
Actively market and promote your content. Spend 2x more time on promoting your content than you did creating it.
Aim to get featured on the SlideShare homepage by having an interesting presentation, eye-catching design and engaging title.
Try out a Pay With A Tweet button to get social traction and a higher engagement rate.
Reach out to bloggers, influencers or others in your network who are interested in your topic and see if they want to embed your deck in a blog post.
Lastly, here are a few more great blog posts that dive into a few more tactics you can use:
- How to Get One Million Views on SlideShare by Jonathon Colman
- Get More Subscribers with SlideShare
- 13 Solid Strategies for Succeeding at SlideShare
- Tactics and Trends to Drive Audience Growth
- Transform Your Content Marketing by Matt Siltala
Have any of these tactics worked for you? Are there other tips or resources you think I should add? Let me know in the comments below!