I know what you’re thinking. SO many businesses send Black Friday and Cyber Monday deals and your small online course business stands no chance against Amazon or Walmart.

If you don’t participate, you’ll be missing out on a pie so massive, not even the biggest companies can eat it on their own (especially because you own an online business.)

Here’s a couple of facts you might want to consider:

  • Thanksgiving/Black Friday/Cyber Monday online sales reached $7.4 billion in 2015.
  • Sales from limited online deals accounted for 40% of that total.

I’m convinced! But it’s Thanksgiving day already. I can’t get a campaign up in less than 24 hours :(“

We’ve got your back.

We know you’re busy, so we’ll keep it short and sweet to give you EXACTLY what you need to set up your Black Friday and Cyber Monday emails in 30 minutes.

Here’s what you need to do.

  1. Download the email templates below.
  2. Customize the copy to fit your needs.
  3. Create BLACKFRIDAY and  CYBERMONDAY coupons for your Teachable course(s) and add links to them on your emails.
  4. Schedule them.
  5. Go back to your turkey (or turducken, if you’re into that kind of thing.)
  6. Share your results with the Teachable Tribe.

GET THE BLACK FRIDAY & CYBER MONDAY RECIPES!

Set Up Your Black Friday Emails

The Black Friday ‘opening doors’ email.

Schedule the first email to go out on Friday at 6-7am. This one is meant to introduce your deal and set the timeframe for its validity. We’ll also include a nifty free countdown timer into it.

Here’s how it’ll look.

Black Friday email #1 (1).png

What you need to look out for:

  • Go to MotionMail to get your free countdown timer - set it up to end 12-14 hours after the email is sent.
  • Customize the description of your course.
  • If you don’t have a special bonus or don’t want to offer one, just remove that copy from the email.

Schedule the second email to go out on Friday 90 minutes before the deal ends. This will rely heavily creating urgency to drive purchases.

Check out how it will look.

Black Friday email #2.png

Keep in mind to:

  • Reuse the same MotionMail timer you created for your first email.
  • Customize the description of your course.

Set Up Your Cyber Monday Emails

With your first Monday email, you’ll be reopening the doors to your deal based on the great response you got from people on Friday. Schedule this email for Monday at 6-7am.

Here’s the template we created for you.

Black Friday email #3.pngAgain, keep an eye out for:

  • Including a new MotionMail timer.
  • Adapting the copy of the email. 

Last email in the campaign! This is your fourth email in 4 days (2 business days), so we’ll keep it short and to the point. You can schedule this email 2 hours before closing the deal window.

Black Friday email #4.png

You know the drill. Make sure to customize the template and include a countdown timer. 

PROTIP: Exclude people who buy your course from receiving more emails from these deal - you don’t want to spam them.

Ready to get started? Download these email templates and create your own Black Friday/Cyber Monday email campaigns.

GET THE BLACK FRIDAY & CYBER MONDAY RECIPES!

Share Your Results With the Community!

Did you implement these or other Black Friday/Cyber Monday campaign? We want to hear about it!

Head over to our Facebook group, The Teachable Tribe, and share your experience and learnings.

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Eduardo Yi

Written by Eduardo Yi

Eduardo Yi is a content marketer at Teachable, the platform that allows anyone to teach online, where he gets to work on the intersect of his four passions: education, digital marketing, and incomplete lists.