This is a guest post by Simon Reimler, online instructor & founder of Devdactic. Being a software Developer, Simon shares some simple tech tricks for your online school.
Although the Teachable elearning platform is the easiest way for every online teacher to create courses, there are some tricks that are not uncovered on the first look. You might have seen some of them but never thought about what day can actually do for you.
In this article, you will see 10 tech tricks for your online course that will get you a cooler appearance, greater insights and hopefully more sales.
1. Enabling Extensions
Extensions are a great way to use services you already use and love seamlessly inside your Teachable school. These services can be used to enhance your marketing efforts (get more traffic or engagement) or to break down analytics (how do people use your school). Most of them are even free in the basic version!
These services include for example:
- Disqus: An easy to use comment system for all your lectures, which allows to view all the comments you get for a course on their side
- Google Analytics: Understand how people use your school, where they come from and more numbers
- SumoMe: Great marketing tools to increase your traffic
- Mailchimp: Email marketing starting at 0$!
- Zapier: Connect and automate apps (like IFTTT)
To integrate a service, go inside the admin area to Extensions and put the switch to ON like in the image below.
Now you need to lookup the required ID for that service inside your account for that service and simply insert that code.
Have fun with great services and insights connected to your school!
2. Using Prelaunch Email Signup
You already got your idea, want to create a sales page and collect emails? No problem!
To use this feature you need to have an account on one of these services: Mailchimp, Aweber, Campaign Monitor, GetResponse
If you navigate to Courses -> Sales Page you can easily add a block by navigating your cursor between two block elements and the Insert new Block button appears.
Inside the Insert new block overlay click on … for other blocks and select Embedded Form like in the image below:
Depending on which email service you use, you can now add the predefined code. Inside the code you will find areas like action=”!– MAILCHIMP FORM ACTION URL HERE –!” for Mailchimp.
These are the values you need to replace with the values from your email service.
You can now keep your course closed until launch day and still connect emails for interested people (plus sending updates to them!).
3. Adding Beautiful Testimonials
The menu to add blocks to our sales page gives us more great options, like the one to add a stylish testimonial correctly formatted and just like we want it.
A testimonial is a great way to show social proof for your course and the material you teach. And adding it with Teachable is done in a second!
Navigate to Courses -> Sales Page and move your cursor between the blocks (you know the game, huh?). In the appearing money choose the dots and pick Testimonial, like in the screenshot below.
A testimonial block consists of 3 elements:
- The image of the person in a little circle
- What this person said about your course
- The name and maybe a link to the person’s website
The good thing is, you can easily add those testimonial blocks wherever you want on your sales page. For example on the sales page of one of my courses I start with a great testimonial right below the header image.
You could add more throughout your page, depending on the length of the page. Also (if you have) put one testimonial right before the last “enroll” button!
4. Creating a Direct Link to Your Checkout Page
Many times you would like to send people directly to the checkout page of your course. For example you have an external article on your blog and have said enough about the course, or you just need a fast way to allow people to purchase it.
To generate that link, go to your course page and click on Enroll (or whatever you named the button) and copy the URL of that page, the stuff I marked yellow in the image below.
That URL is a bit too long, so you can cut everything inside that URL starting from sa=... until the next ? and also that one. The remaining URL should now look like this:
This URL consists already a selected pricing plan, so keep that in mind if you generate a link like this and change the pricing later!
5. Analyzing Your Statistics
With Teachable you can gather great data about how your students use your course material. If you navigate to Reports and Courses and select one of your courses, you can see for example the percentage of people that have completed your lectures (this chart will always look like this probably).
You can as well see the engagement of people with your quizzes, which people have finished how much of your course in a leaderboard, and also financial statistics.
If you want some more nerdish data, you can connect your Google Analytics account to your Teachable account (like described in the first section Enabling Extensions).
If you’re having trouble finding your tracking ID, let’s see how to generate one:
Inside your Google Analytics Admin area create a New Property and insert some data about it like a name and the URL of your Teachable school, just like in the image below.
Once you have saved your property, you can find the tracking ID you need inside the settings page right in the Basic Settings section. Copy that ID!
Now you can enable the Google Analytics Extension inside Teachable, paste that ID and wait for your users to use your page.
After some time you can for example see their behavior flow (like in the image below) inside Google Analytics, which can help you to understand your customers and their needs and interests better!
6. Creating Affiliate Links
The Teachable Affiliate program for your courses works in a very simple way traditional Affiliation works, the only prerequisite is that the promoter has to join your school.
Inside your admin area navigate to Students, then select the person you want to invite to your Affiliate program, select the tab Affiliate and press on the big green button to enable affiliation for that person.
In the now appeared window you can find the Affiliate ID of that person, and also set the commission the person get for every sale.
The other person can now log into their account and will find all affiliate details with their commision, their sales, reports and a custom ID they can add to every URL.
Now this person can generate affiliate links to all of your courses just by himself!
7. Drip out your Content
From time to time you might have the need (or wish) to not completely release all your content at once, but to give away lectures at specific times.
With the new Drip feature you can now set release dates for all of your sections, simply select your course and got to Drip. Inside that view you can enable the feature and see all your sections, currently without any scheduled dates.
Select Set Schedule for your second section and specify a duration when this content will be available to your students (in days after their signup) and also optionally send a custom email to remind them that their content is available now!
8. Having a Blog within Your School
Many times you have some sort of blogging background and start to create courses for your audience later. If not, or simply if you want to have everything on one page, this section is for you.
Did you know that you could have your own Blog inside Teachable?
And the best part: This feature is enabled in seconds!
Just navigate to Blog and enable that thing for your Blog (plus insert some headlines and information if you like).
Now preview that thing and find the start of your empty Blog right within your school! How cool is that?
No need for a special wordpress instance or anything else, you could directly start your Blog AND courses on Teachable.
9. Adding Custom Pages
Sometimes the menu is not enough. If you want special pages with information or offerings for your potential customers, you can create new static pages.
Simply navigate to Pages and press New Page to start a blank new page.
Inside the popup insert your information about the page and whatever you would like to display there. The most important part for later is the URL, so remember that part (or copy it).
Finally after saving the page, make sure to press Publish or nobody can access your new page!
Now we need the URL because we also want to create a link to that page in our header menu. Otherwise your page would be available, but not really easy to find for anyone.
Navigate to Site and select Custom Links where you want to add a new item for example to your header. Insert the credentials and most important the URL you saved from the last step.
You can specify some more information for that link, for now just make sure the URL is correct.
If you take a look at your school now, you can see the new item in the header menu (here the “My secret Page”) and on that page the information we added when we created that page!
10. Creating a Discounted Course Link
Many times you want to give some discount on your course, either for promotion or just to be friendly.
In Teachable you have 2 options for Coupons:
- Multiple Use Coupons
- Single Use Coupons
The difference is that, as the name says, you can use the first code multiple times, while the single use coupon can only be used one time by one person.
Let’s say you want to create some single use coupons, simply select your course inside Courses and click Coupons. Select Single Use Coupons and insert the amount of discount as well as the number of coupons you want.
Teachable will generate an Excel file for you with special links to your course which you can then give away!
With Teachable you can easily create a flexible appearance where you can have free content right next to course packages, everything created and connected in minutes. The beauty of Teachable is the simplicity, but if you want more nerdy features you can always dig deeper and uncover great and useful features, which allow you to get the most out of your online courses.
About the Author
Simon is Software Developer, loves to build mobile Apps and shares his knowledge and insights on Devdactic. Click here to read more about becoming a successful Software Developer.